It all started when we met Ziggy in Battersea. He burst through the door, straight into a whirlwind of zoomies around the room. He only paused once, to pee in the corner, before eventually coming over to steal some treats. We immediately offered him our hearts too. 
The time together since has brought us much entertainment and inspiration, which I decided to channel into Tug Life. It’s a way of addressing my dissatisfaction with the choice of dog things and spending time doing something I enjoy. #Win-Win
...Or am I just a pawn in Ziggy’s plan towards Instagram fame and a Nando’s sponsorship?
Regardless, here we are, striving to do things right; whether it's sourcing materials, designing our own hardware, making the products or building this into a business. 

Learn about how our products are made.